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final year project

My fourth-year project consists of an amalgamation of different projects that contribute towards a single cause. Athenia is an initiative that focuses on craft, more specifically crochet, as a new way of storytelling and challenging norms such as gender, value and identity.  

Brand development

Brand Development
Brand Guide

Brand Guide

Visual Elements

Visual Elements

Video Work

Video work

Moving Posters

Moving Poster Design

Social Media Campaign

Social Media Campaign

Website Design

Visit the completed site here:

Website Design

Print Media

Print Media Design

Stop Motion

Stop Motion

Space Design and Collateral 

Space Design and Collateral 

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Contact

0723061414

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©2020 Johlize van der Merwe

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@heart_art_by_johlize

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@watookal_

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