ATHENIA
Vision and Mission
Our vision of the future; through crochet, we hope to create a new way of storytelling, where all barriers and stigmas can be broken and people can connect through craft. Athenia is driven by the narrative.
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Our mission is to make each individual feel like their story matters. Athenia wishes to connect communities through the practice of crochet and by doing so, celebrate the individuality and creativity that exists within it. We wish to challenge the preconceived ideas of crochet practice, the value attached to it, and the individuals who practice it”
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About Athenia
Athenia, derived from the Greek Myth of Athena, goddess of wisdom and craft is believed to be the inventor of every kind of womanly craft known to humankind. With multiple narratives, spanning across mythology, art, wisdom, and craft practices, choosing this name brought a layered and multidimensional aspect to the table.
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Storytelling is the most powerful way to put ideas into the world. The core focus of this brand is narrative and how it can promote the value and purpose of craft objects, more specifically crochet. Through crochet, we can find a new way of communicating and tell the stories that need to told.
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